European Organisation of Agricultural, Rural and Forestry Contractors
Boulevard Anspachlaan 111 b13 - B-1000 Brussels +32 (0)2 274 22 06 - firstname.lastname@example.org
19 July 2018. CEETTAR turned to AGCO to engage a dialogue and try to get clearer answers for the concerned entrepreneurs after the announcement of the of the production line of the Challenger TerraGator in Europe as soon as summer 2014.
Last June, AGCO announced the closure of the production line of the Challenger TerraGator in Europe as soon as summer 2014. This decision, taken without consultation and without notice, has disastrous consequences for agricultural contractors who invest in this equipment.
On one hand, many of them have built a business strategy on the efficiency of the TerraGator compared with other machines on the market. This strategy is now obsolete and will require much effort and investment to find a commercial credibility. On the other hand by this single decision, AGCO just brought a major blow on the residual value of TerraGator and therefore the value of companies with this material.
CEETTAR turned to the company to engage a dialogue and try to get clearer answers for the concerned entrepreneurs to enable them to respond adequately. In response, AGCO has confirmed the decision while ensuring the establishment of unit for spare parts and technical support services. However there are no guarantees as to the quality / responsiveness of this unit, which is a serious problem since companies use TerraGator on a very limited period during the year. The carelessness with which AGCO treated its main clients raises questions about the strength of its commercial commitments.
Here are the links to access the letters to AGCO (EN & FR) and to CEMA (EN).